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Modern factory-built homes with contemporary architecture and landscaping

What We Do

We Educate. We Facilitate. We Collaborate. We Innovate.

LANE Associates brings over three decades of off-site built housing expertise to every stage, from the stage to the strategy table.

Our services

Five ways we move housing forward

Whether you need a keynote that shifts a room, a training that builds lasting capacity, or a consulting partner who knows every seat at the table, LANE Associates delivers with credibility, clarity, and conviction.

Online or In Person

Speaking

Chris 'Lane' Nicely is one of the most sought-after voices in manufactured and off-site built housing. His keynotes and conference presentations combine 30+ years of industry knowledge with a compelling, story-driven delivery that moves audiences to action.

  • Keynote addresses and opening/closing sessions
  • Policy forums and legislative briefings
  • Association annual conferences
  • Corporate leadership summits
  • Virtual and hybrid event formats
Book Lane to Speak

Online or In Person

Training

Deep, practical education on manufactured and modular housing, designed for boards, staff, lenders, policymakers, and community organizations who need to understand the landscape and act with confidence.

  • Executive and board education sessions
  • Staff training on manufactured housing programs
  • Lender and CDFI capacity building
  • Custom curriculum development
  • Multi-session learning series
Inquire About Training

Online or In Person

Moderating

Lane brings the same expertise and credibility to the moderator's chair as he does to the stage. He facilitates panels, roundtables, and convenings that generate real dialogue, not talking points.

  • Panel moderation at national conferences
  • Policy roundtables and stakeholder convenings
  • Legislative and regulatory forums
  • Industry working groups
  • Virtual and in-person formats
Book a Moderator

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Consulting

Strategic advisory for organizations navigating the manufactured and modular housing landscape. From policy analysis to program development to relationship facilitation, we work alongside you from insight to implementation.

  • Policy landscape analysis and regulatory navigation
  • Program design and launch support
  • Cross-sector coalition and relationship building
  • Strategic planning and organizational readiness
  • Implementation support and accountability
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Thought Leadership & Content

Writing

Lane translates complex housing policy, market dynamics, and industry trends into clear, compelling written content, from white papers and op-eds to reports and advocacy briefs.

  • White papers and policy briefs
  • Op-eds and thought leadership articles
  • Industry reports and market analyses
  • Advocacy and legislative content
  • Newsletter and blog content
Discuss a Writing Project
Chris Lane Nicely speaking at a housing conference

Lane in Action

30+ years connecting people, inspiring ideas, advancing housing.

Work with Lane
Chris Lane Nicely — President & CEO, LANE Associates

Chris "LANE" Nicely

President & CEO, LANE Associates LLC

Meet the speaker

Chris "LANE" Nicely

President & CEO, LANE Associates LLC

30+ years advancing manufactured and modular housing across America.

Lane Nicely has spent more than three decades at the intersection of policy, people, and housing, building the relationships and institutional knowledge that make real change possible in the manufactured and modular housing industry.

As President & CEO of LANE Associates, Lane advises housing finance agencies, community development organizations, manufacturers, and policymakers on how to leverage factory-built housing to address the affordability crisis. He is known for his ability to translate complex regulatory and market dynamics into clear, actionable strategy.

Lane has spoken at the Biloxi and Louisville Manufactured Housing Shows, the SECO Conference of Community Owners, the I'm HOME Annual Conference, Lincoln Institute and Pew Charitable Trusts housing-policy convenings, and dozens of state association meetings, board strategy sessions and housing-policy forums across the country. He brings the same rigor and candor to every stage, whether addressing 50 people or 5,000.

30+ years in off-site built housing
National policy advisor and advocate
100+ speaking engagements across the U.S.
Trusted by HFAs, CDFIs, and manufacturers nationwide

100+

Speaking engagements

across the U.S.

30+

Years of expertise

in off-site built housing

50

States & territories

audiences reached

5,000+

Audience capacity

from boardrooms to arenas

What Lane Speaks On

Topics That Move the Industry Forward

Policy

Manufactured Housing Policy & Advocacy

Navigating HUD Code regulations, zoning reform, and the legislative landscape shaping factory-built housing's future.

HUD Code · Zoning Reform · Legislation

Market

Market Intelligence & Strategic Positioning

Reading the signals that matter: financing trends, buyer demographics, inventory dynamics, and what they mean for your organization.

Financing Trends · Demographics · Inventory

Leadership

Leadership in Times of Change

How housing leaders can build resilient organizations, forge the right relationships, and turn market disruption into competitive advantage.

Resilience · Relationships · Disruption

Affordability

The Affordability Imperative

Why factory-built housing is the most viable path to closing America's affordability gap, and what it will take to get there.

Factory-Built · Affordability Gap · Solutions

Community

Community Development & Resident Outcomes

The intersection of manufactured housing, community preservation, and the policy frameworks that protect residents.

Preservation · Resident Outcomes · Policy

Coalition

Building Coalitions That Win

How to align manufacturers, lenders, advocates, and policymakers around a shared agenda, and make it stick.

Manufacturers · Lenders · Advocates · Policy

Selected Appearances

Where Chris Has Spoken

For nearly three decades, Chris Nicely has helped audiences think differently about manufactured housing, factory-built construction and attainable homeownership. As a speaker, trainer and moderator, he brings together industry experience, housing data and lessons learned from working with manufacturers, developers, nonprofits, government agencies and communities. His goal is not simply to deliver a presentation, but to encourage better questions, productive conversations and practical action.

Biloxi Manufactured Housing Show

Louisville Manufactured Housing Show

SECO Conference of Community Owners

Innovations in Manufactured Homes — I'm HOME — Annual Conference

Lincoln Institute of Land Policy and The Pew Charitable Trusts housing-policy convenings

HousingForward Virginia's HousingX Conference

ACHANGE Arkansas Housing Policy Symposium

Illinois Manufactured Housing Association Annual Conference

New York Housing Association Annual Convention and advanced community-manager training

Wisconsin Housing Alliance Annual Conference

Georgia Manufactured Housing Association Community Owners Symposium

Manufactured-housing finance discussions involving HUD, FHA, Fannie Mae and Freddie Mac

Manufactured Housing Industry of Arizona

Wisconsin Housing Alliance

Florida Manufactured Housing Association

Mississippi Manufactured Housing Association

Texas Manufactured Housing Association

New Jersey Manufactured Housing Association

Pennsylvania Manufactured Housing Association

First State Manufactured Housing Association

State association meetings, board strategy sessions, webinars and housing-policy forums across the country

Lane has an unmatched ability to walk into a room of skeptics and walk out with consensus. His command of the policy landscape, combined with his genuine relationships across the industry, makes him the most effective advocate we've worked with.
Senior Policy Director, National Housing Organization