About LANE Associates
Three Decades Inspiring Change Within Factory-Built Housing
Chris "Lane" Nicely has spent more than 30 years advancing manufactured, modular, and off-site built housing as a serious solution to America's affordability crisis, connecting people, inspiring ideas, and advancing housing at every level.
Our Story
Built from the Inside Out
LANE Associates was founded on a simple conviction: America's greatest housing opportunities begin with meaningful conversations. Our mission is to connect people, ideas, and organizations that are passionate about expanding housing opportunities for more Americans, bringing together industry leaders, innovators, policymakers, manufacturers, developers, community organizations, educators, investors, and advocates to share knowledge, challenge conventional thinking, and create practical solutions.
We educate. We facilitate. We collaborate. We innovate. Whether training industry professionals, moderating national conversations, advising organizations, developing strategic partnerships, or introducing new ideas, our purpose remains the same: to help good people accomplish great things together.
Leadership
Chris "LANE" Nicely
President & CEO, LANE Associates LLC
Lane Nicely brings more than three decades of off-site built housing experience to every engagement. Based in Dallas, TX, he has spent his career working with private, public, and non-profit developers, understanding how to leverage high-value factory-built housing in affordable housing efforts across the country.
Lane has worked closely with leading organizations across the manufactured and modular housing ecosystem, including Clayton Homes, Cavco Industries, Skyline Champion, Next Step Network, MHI, Fannie Mae, HUD, and Enterprise Community Partners, helping them navigate regulatory change, build coalitions, and develop strategies that expand access to quality affordable housing.
A prolific writer and sought-after speaker, Lane authors the "What You Need To Know" blog covering HUD Code policy, zoning reform, market demographics, and factory-built housing strategy. He has presented at national industry conferences, engaged state and federal policymakers on landmark legislation including the 21st Century ROAD to Housing Act, and built a reputation as one of the most trusted voices in the industry.
What We Stand For
Principles That Guide Our Work
We Educate
We train industry professionals, share research, and equip organizations with the knowledge they need to compete and lead in a rapidly evolving housing market.
We Facilitate
We moderate national conversations, convene stakeholders across the ecosystem, and create the conditions for productive dialogue between people who need to be in the same room.
We Collaborate
We build strategic partnerships across manufacturers, lenders, nonprofits, government agencies, and community developers, opening doors and forging alliances that move the industry forward.
We Innovate
We believe innovation is not an event, it is a continuous process fueled by curiosity, collaboration, and the willingness to ask better questions. Every conversation has the potential to become a solution.
Ready to Work Together?
Whether you need consulting support, a keynote speaker, or a strategic thought partner, we'd like to hear from you.