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Chris Lane Nicely presenting at a LANE Associates conference

Connecting People.Inspiring Ideas.Advancing Housing.

LANE Associates brings over three decades of off-site built housing experience to private, public, and non-profit developers, helping you leverage factory-built housing in your affordable housing efforts.

Trusted by leading organizations

Alabama Housing
Bell Howell
Biloxi
Clayton Homes
Fannie Mae
FMHA
Freddie Mac
FSMHA
Gaylord
Gilbert Family Foundation
IMHA
Indiana Homes
Jackson
JCHS
KMHI
LearnMH
LMHA
Louisville
Mansfield
MMHA
Next Step Network
NYHA
OMHA
Pentagon
Pew
PMHA
Rubbermaid
SECO
Shaw Floors
Texco
TMHA
United Titanium
Wayne Dalton
WHA
WMHA
Alabama Housing
Bell Howell
Biloxi
Clayton Homes
Fannie Mae
FMHA
Freddie Mac
FSMHA
Gaylord
Gilbert Family Foundation
IMHA
Indiana Homes
Jackson
JCHS
KMHI
LearnMH
LMHA
Louisville
Mansfield
MMHA
Next Step Network
NYHA
OMHA
Pentagon
Pew
PMHA
Rubbermaid
SECO
Shaw Floors
Texco
TMHA
United Titanium
Wayne Dalton
WHA
WMHA
30+Years of off-site built housing experience
200+Leaders connected across the ecosystem
50+States & markets served
100+Speaking engagements & national convenings

What we do

We educate. We facilitate. We collaborate. We innovate.

Factory-built housing is one of the most promising tools available to address the housing shortage. Getting there requires the right knowledge, the right relationships, and the will to act.

Navigate Change

Housing policy, funding landscapes, and market dynamics are shifting faster than most organizations can track. We help leaders make sense of what's changing, and what it means for their work.

From the 21st Century ROAD to Housing Act to emerging financing models, we translate complexity into clear strategic direction.

Connect the Right People

Progress in factory-built housing depends on who's in the room. We build and activate the networks that bring manufacturers, agencies, developers, and policymakers together.

We know the ecosystem, and we know how to make introductions that actually move things forward.

Turn Opportunity Into Action

Insight without implementation is just analysis. We work alongside housing leaders to move from strategic understanding to concrete, measurable progress.

Our consulting engagements are built around outcomes, not deliverables.

In the field

Where Strategy Builds

From factory floors to policy tables, LANE Associates works where housing decisions are made, and where they need to be made better.

Factory-built housing production line inside a manufacturing plant
Factory-built housing
Chris Nicely in conversation on stage at a LANE Associates event
Speaking
Chris Nicely being interviewed on camera at a housing development site
Connecting people

What leaders say

Trusted by Industry Leaders Across America

Chris is a trusted industry influencer. Well connected and respected in the off-site housing industry with a long history of success. In his role as President of Next Step Homes, he was instrumental in building out the capabilities of his organization and gained recognition from secondary market stalwarts, Freddie Mac and Fannie Mae. He is a leader that develops his staff and brings in talented consultants to incorporate new ideas. If you are in the manufactured housing, modular housing, or any other off-site housing industry, you will benefit from his experience, insights, and energy. His expertise is in challenging organizations to innovate by connecting the dots then executing. We could use more of that type of leadership in our industry.

Paul Barretto, CMB® PMP®

Housing Goals & Mission-Driven Initiatives, Federal Housing Finance Agency

Charming factory-built cottages with white picket fences and American flag

Factory-built housing

The opportunity is real. The barriers are solvable.

Factory-built homes can be produced faster, at lower cost, and with greater quality control than site-built alternatives. LANE Associates helps leaders understand the landscape and act on it.

See how we work

Ready to move housing forward?

Whether you're navigating a policy shift, building a new initiative, or looking for the right speaking voice for your next convening, let's talk.